Brandfolder

The best solution for marketing assets, file storage and templating options

Comments: Brandfolder has solved entirely one of the most difficult part of our business: having an easy to use, quick, beautiful set of assets for our partners and agents to use in their marketing activities; as well as allow a very intuitive way of creating their own marketing materials within our brand thanks to the templating option. It has revolutionized the way we work entirely in the marketing department and the creative studio. Thanks a lot, keep up the great work!

Pros:

Brandfolder can connect to InDesign to create templates that can be shared with all the members of your organizations. Now we can create flyers, specially formatted images and email assets really quickly without needing to install heavy sized programs or train the teams on using design software. Brandfolder loads very quick, and presents beautifully all assets with their thumbnails in a very visual way. The Brandfolder team is AWESOME. They always have time for you, they respond very quickly and listen to your feedback attentively to make the platform better every time.

Cons:

Anything that was a little bit less functional or any feedback I ever had was implemented by the Brandfolder production team a short time after flagged, so all the parts that I liked the least about the software are now gone :D

Brandfolder has changed the way our organization works

Comments: Brandfolder has helped us unify our global brand across 30+ markets. It has made sharing resources and updated materials seamless, whereas before rolling out these changes to nearly 500 staff across the world required extensive communication. It has saved my team, our central marketing team, a huge amount of work.

Pros:

Brandfolder has allowed us to seamlessly manage a global brand across 30+ markets, and ensure that everyone both on marketing teams, and throughout our entire organization, is using the most up to date materials and can access essential resources and photos, all managed centrally by our team. It has truly been a game changer for us. The Brandfolder team was great in helping us migrate our assets from dropbox and organize them on the new platform. They're also extremely responsive to feedback. Onboarding our team here was easy, thanks to a user friendly interface. Really can't say enough good things.

Cons:

I really don't have anything negative to say about Brandfolder. We have been using it for a little less than a year now, and every time our team has hit a snag, the Brandfolder team has come through with a solution. The only use case that has been a little bit of an obstacle for us is with photo crediting. We use the platform to store many event photos, and there isn't a super seamless way to make sure that the photo credits are integrated into the actual photo files themselves.

Did not deliver on pitch

Comments: We are now several months into our role out and very frustrated. We spent time in the demo enviroment to ensure we had the capabilities required. Now that we are in our live environment we keep trying to follow our SOP and find that features demo'd were not included. Each step we take feels like we encounter a road block.

Pros:

I like the search capability, clean design, and unlimited free guest users.

Cons:

Cumbersome pricing and confusing demo sales practice. What we demoed was not what we got.

Brandfolder has been a game-changer in forwarding our goal of brand alignment.

Comments: As mentioned above, as our organization has grown to ~500 employees worldwide, brand alignment has become increasingly challenging. Brandfolder has allowed our team at HQ to disseminate on-brand materials quickly and efficiently to not just Marketing teams around the world, but to every employee. It has been hugely successful overall and after six months we have barely scratched the surface with its potential.

Pros:

First off, the sales and set-up process was top notch. The team at Brandfolder was super attentive and patient with us from the get-go. They were the clear standout in that regard compared to other DAM platforms we considered. Set up was a breeze. I was the lead admin to implement and organize our Brandfolder structure and I never really ran into any trouble figuring things out. The tagging system was very intuitive and the instructions sent by the Brandfolder team were very clear. Prior to implementing Brandfolder, my colleagues and I at HQ would get inundated with photo and resource requests. Since launching Brandfolder, we very rarely get those requests and usually now when we do, we just say "it's on Brandfolder". Making out teams self-sufficient has been a huge time saver and has forwarded our goals of brand alignment worldwide.

Cons:

There are certain features we need that seem obvious to our team that do no exist. The Brandfolder team is very responsive to feedback and are constantly releasing new features, but one of our main gripes has not been implemented yet. I would also argue that the Brandguide feature leaves a lot to be desired. That was the one area I felt was a bit clunky to use and had a lot of back and forth with the Brandfolder team.

Brandfolder Review

Comments: My overall experience with Brandfolder has been good. There are some pros and cons to the database but overall I think it is a good place to house assets for smaller companies. It makes organizing assets easy and convenient. But as our company scales, it has become a little trickier.

Pros:

I like the overall layout of Brandfolder. It is easy to use and to navigate. I think it is very user friendly and has some great features and integrations like Slack. It was easy for me to organize all of my company's assets and customer service has always been fast and very responsive to any question or concern I have had. The software is always improving and updating and they are always adding new features to Brandfolder. Brandfolder is a great to house all of our company's assets in one centralized location.

Cons:

I least liked the tagging system in Brandfolder. I am not a fan of automatic tagging because some of the tags that automatically pop up arent useful to how we sort our assets. It is a feature I can do without. Our team also had some concerns and dislikes when it came to Adobe Integration. It wasnt as seemless as we would have liked it to be. I think those are two areas that need improvement.

Easy to use

Comments: It is a easy to use and implement system. They are very helpful and willing to help put together training for your employees. They answer questions and resolve issues very quickly, if not the same day. The system is easy to use and can support all file formats we have needed.

Pros:

This product is much easier to use than our old system. We love the search and filter feature! Our franchise system rarely used our old system due to the lacking search feature. With Brandfolder we were able to limit the folders and sub-folders and focus on the search and filter tools.

Cons:

We have a few glitches with the templating feature a few months after we sent it out to out franchise system. It only affected a few of our franchisees, but it didn't look good with our system. Brandfolder started working on the issue right away and everything was up and working that same day.

Brandfolder is great

Comments: Brandfolder has been a great addition and has allowed us to easily share files but also allows us to have a one-stop-shop for digital assets. Customers can now get what they need.

Pros:

The thing i liked most about Brandfolder was the simple UI. Its easy to use, easy to look at and just works.

Cons:

I think most software has this same issue but some of the features i want are not available unless i buy the higher packages. Trouble is i don't always need everything else in those packages.

Best DAM Tool Around

Comments: Brandfolder has fixed the communication gap between marketing and sales.
We now no longer have outdated sales sheets floating around. We are able to push out new assets easily and have seen great company adoption. It has made our lives easier in the marketing department.

Pros:

Brandfolder has changed the way our marketing department runs. We are now able to focus on putting out new materials and not have to spend half of day answering emails and slacks. We now have a single source of truth. It's easy to use and easy to find whatever assets you are looking for. The templating feature is also amazing.

Cons:

Not as integrated with Google Slides as we'd like, but overall we've found workarounds. However, If we have ever had any issues or things to solve, their support team has been amazing to work with. They will even followup on new features I've requested that end up getting rolled out.

Makes everyone's Lives so much easier

Comments: Brandforlder helps the whole organization to look more standardized. coming from every region of the world - everyone uses the resources from one source! that's what we really wanted

Pros:

The best thing about Brandfolder is convenience! We have a lot of different offices around the world that we service and we have gotten so many compliments because people love using it. I no longer get 20 emails every week asking for the same resources (logos, pictures, colors..) and I don't have to spend hours looking for resources because they all organized neatly and ready to be shared. the other best thing is the Template maker. OMG, I needed this for so long and now that I have it I'm still so excited i get to use it!

Cons:

I honestly don't have any cons. I guess it took me some time to get used to the non-file system - but that is on me and the system actually works wonderfully.

Classeq and Brandfolder

Comments: We use Brandfolder to share with a large network of distributors, plus international subsidiaries and other internal stakeholders - A great way to have everything in one place.

Pros:

1) Really simple to use and requires next to no training when giving our distributors access to assets. 2) Ability to embed assets on website - reducing the time required to update multiple CMS systems 3) Pins - Great way of showing all assets for products

Cons:

We use this for multiple brands - the only improvement i could think of at this stage is if you could create a collection that was fed from the different brands. So that when we are pitching with combined brands we can have a collection that is specific to that client.

The Place for Our Content Material

Comments: Overall, is a pretty satisfying experience, it does the primary job which is hub an enormous amount of files and the ability to categorize, manage and share them as needed.

Pros:

It’s a user-friendly collaborative platform that perfectly holds different types of content an format, that the marketing, creative, and e-commerce team uses for different purposes.

Cons:

I like pretty much all the features of the platform, but it would be nice if you could sync some files with instant messaging work platform like Teams or Slack so that way you don't have to select files and share as a link, just send the file instead.

Excellent tools for digital asset management

Comments: Positive experience - recommended for teams to trying to evaluate a digital asset solution

Pros:

Running a web design team and there is a need to share brand assets (logos, marketing content, images, videos) in a centralised storage area for teams to reuse Brandfolder provides a safe and stable digital custody solution with proper access rights management, version control, collaboration tools and integration with Slack for easy sharing Must have tools for any large teams (>5) to keep their workflows productive

Cons:

Support more content type. Some obscure content types (like HEIC format) require conversion before sharing and storing. Would be good for it to have a format converter built in to support all types of digital assets More integrations with Google Drives (multi account switching) and MFA for security

Brandfolder from a User's Perspective

Comments: Brandfolder gives me access to digital assets that are otherwise siloed inside the organization. For a licensor, I believe it is invaluable to make these available to licensees without bringing them into every detail.

Pros:

This software provides an easy to use method of sharing brand assets with outside users. As a licensee of a national brand, I would like access to any assets generated by the licensor that include my products, and this provides an asynchronous method to accomplish that. It includes a developer API that we have not utilized, but I imagine would provide better access to timely and relevant notifications. I don't need notifications for ALL new assets, but it would be nice to target notifications from certain metadata tags.

Cons:

Search is only as good as the metadata entered. Not really a weakness of the software, but frustrating when search results return nothing useful.

Brandfolder is an awesome tool to collaborate with different departments!

Comments: Organization was the top benefit for our marketing team. Our dropbox was getting filled with different variations/edits of our millions of assets, and dropbox allows us to house our final assets so looking for the correct version is simple now. We also don't get one off requests from other departments since dropbox makes it easy for them to find what they need and resize any asset.

Pros:

What I like most about this software is being about to track which assets are being used by different users, and our marketing team is able to use that information to make more successful campaigns. It is a great resource for our company to ensure that everyone was using the most up to date assets. I also love that it has a super easy, very visual interface that makes it a breeze to find exactly what you are looking for quickly.

Cons:

I think the biggest trouble we have with the software is signing people up for the first time. Sometimes the email sent from Brandfolder goes to junk mail, and the person receiving the email doesn't always know to look there.

All design your brand need and manage it with less difficulties

Comments: I feel it is the best design integration needed for small businesses ads startups to create and manage product images, docs with the team

Pros:

It has a wide range of designs for brands for cards, posts, ilustations prebuild or build by team. Share it acrross the team members with versions of editing. No need to download and share just add a team member with related access to sharing. Adobe, slack, figma and more aaps are integrating inside it so no more time wastage in moving file between all this apps. Connect it with wordpress to engage with customers. So best in Digital asset management.

Cons:

It needs email sign up, so please make google sign up available. Also Plans are not specific

Best damn DAM

Comments: Digital Clutter No More!

Pros:

The onboarding was a breeze. They had our account setup that day and transition planning and meetings setup asap to get us up and running fast. It took a bit of playing around to get use to the systems (about 60 minutes) and then I felt like a pro. Very intuitive filter based searching. I love their integration with adobe suite for templates, that way my employees do not need access to photoshop or illustrator - it is saving us a lot of time. One aspect we have found that we didn't expect was managing our creative projects. We create a section/folder and invite the contractors to just that folder. They then upload their assets, revisions, documentation and we discuss and manage the project from one single location. I can easily see the various revisions, notes, and file versions. No more searching my emails and cloud drives for variations and notes. Lastly, the search feature works very well. But my one suggestion is setting up a tag hierarchy from the beginning. This will help you manage your sections and search features much better from the start.

Cons:

Maybe a few more pre-built API integrations but that being said, their support is top notch and they assisted us with the connections we needed. We are not on a top tier plan either but they treat us like an enterprise company.

A brilliant online tool

Comments: I came into the business as Brandfolder was just being introduced so it was my first time ever working with an online asset tool like this. With being both an admin and daily user of Brandfolder I think my experience has been a fairly positive one. I can upload our brand assets (logos, HEX colours) easily, create templates for others to edit and store all our collateral for everyone to access and download. I think the platform is clear and easy to use (both admin & user friendly) and I would definitely recommend it to others.

Pros:

This software is brilliant for organising and hosting all our collateral. The fact that I can upload a document with editable features and someone else in the business can change it and download it without a fuss is great. I think it's a really good storage tool as it keeps everyone in the business aware of all our collateral and they know that if they need anything it will be available for them on Brandfolder.

Cons:

That it doesn't work with computer system fonts very well when uploading templates through the extension on Indesign. You need to have it as a separate file and upload it to the extension.

A Dream Come True for a 1-Person Marketing Team

Comments: From day one it has been fantastic. As a fitness franchise now with 20 locations (and counting), it is a huge help to have this software in our arsenal of technology. Not too mention, their customer service is top notch, responsive, and almost always available. Hard Exercise Works® is proud to partner with Brand Folder!

Pros:

It enabled me to streamline our marketing initiatives. I no longer need to search on 10 different platforms to find what I'm looking for! With a marketing team of just me, myself, and I, this is absolutely invaluable!

Cons:

Obviously, good software does not come cheap...but with that said, I do believe you get enough value for the price point. However, as a small business owner, this is a tough nut to chew when trying to make things happen on a shoe string budget.

Brandfolder is great!

Comments: Really helpful. I am glad my company found it.

Pros:

Effectiveness for sharing digital assets is great for my supplier partners

Cons:

I wish we had more assets on the platform but space is limited. That said we have so much on there I don't know what I would trim.

Your Brand Locked in One Organized Folder

Pros:

Brandfolder is an application that remains as an open tab in my browser. My company has 4 different folders that houses digital assets to be used internally, an internal brand guideline, externally/publicly facing assets, and then co-branding guidelines for partners. This level of organization makes it seamless for me to find the appropriate brand collateral that I need in my role. My company also went through a rebrand a few months ago and our Marketing Team had everything uploaded in Bradnfolder and ready to be downloaded that day. I couldn’t imagine re-launching a brand without having this platform!

Cons:

Since I am not a member of the team that manages the platform, I can’t say matter of fact that we utilize all Brandfolder has to offer; however, from a user-experience, I wish we could connect our personal social information to the platform so if it’s something we wanted to share, we could push it directly from Brandfolder vs. having to download it and share externally.

Digital asset management pro

Comments: The overall process has been really smooth. We had tons of support from brandfolder with the uploading, and getting used to the interface.

Pros:

Having a one stop place to share images internally as well as vet incoming content from freelancers has been wonderful. This tool has helped us eliminate the duplicate file issues from cross department asset needs, allowing for powerful search as a way of organization. The staff has been great in customizing all of our needs, and being available for any questions.

Cons:

the tagging process was a bit difficult for us. Some of the automated tags did not line up with our images, and we in-turn had to do a lot of manual tagging for the initial upload.

Managing Digital Assets is Now a Breeze!

Comments: Since implementing Brandfolder at Travelpro, I now have time to focus on other more important tasks. No more time spent searching, culling and sending DAs to customers or sales reps. Now everyone can easily log in as guests and quickly find what they need without my involvement. When I do run into a bit of a snag, customer service has always been available with a quick solution.

Pros:

It's simple UI. Very little time needed to learn to use as an administrator.

Cons:

It's not the cheapest solution available but Brandfolder offered the most of what I needed for Travelpro.

Quick and Easy

Comments: Brandfolder does its job and makes organization easy. The idea of not having to clog inboxes with large files and being able to share information without that concern is great!

Pros:

Brandfolder is simple to use. It's easy to make changes when you are updating materials and the upload times are fast. The whole process is very manageable to make sure our team has quick access to materials they need.

Cons:

Sometimes the sorting and resorting when you update files, even with the smallest update, can be confusing for users as they are creatures of habit when looking for files.

Brandfolder shouts Love Your Brand!

Comments: Fantastic! The best part about Brandfolder is that it highlights our brand in an easy to understand way for our employees who may not be in marketing. They can download assets on the fly and build custom presentations using our assets on Brandfolder.

Pros:

I love the ease of use, we researched many digital asset libraries but none compared to Brandfolder's user-friendly focus. I also love how easy it is to organize your company assets and instantly add new users. Company morale and passion for our brand has boosted significantly since we launched!

Cons:

There are some improvements that are currently being reviewed, for example their asset approval process. However, Brandfolder has been so accommodating whenever we have offered suggestions.

Brandfolder makes it easy for us to share content

Pros:

Brandfolder has made it easy for us to create and share content with our hundreds of franchisees. Our business faces unique challenges to serve multiple customers, users and brands. Brandfolder gives us the ability to organize our content in an intuitive way and easily share it with the people who need it. On top of the software, their service has been excellent, helping us navigate the challenges of rebrand in a way that suites our unique needs.

Cons:

Organization is key, and if you do not have a system in place to store, organize and tag files it can become difficult to navigate if users become complacent in their organization.