Brandwatch

Falcon.io Review

Comments: Very good experience. It helped to get our social media scheduled and publish on time, without having trouble forgetting any important posts.

Pros:

Great program to publish and schedule your social media content - especially if you have a lot of content to publish.

Cons:

It is very similar to other programs- but somewhat more expensive.

Take the time to explore

Comments: I am very impressed, I wasn't very famliar with it when I started using it but I'm starting to see the power of it. The learning curve, like I said, is a big one but there is a lot of help and resources available to navigate you thru it. I wish I started with the tutorials, like my CRM suggested but I hoped it would be fairly plug and play so that's my bad.

Pros:

The best thing for me is their customer support. Falcon is a very robust software and it takes time to learn it. Having a person available at all times to answer your questions is a very powerful feature and one I've taken advantage of multiple times. They are always available, even if it is to help you locate a specific thing in your dashboard.

Cons:

Probably the mobile apps. Since the software is so robust, there are a bunch of different apps that you need to perform all the different tasks. I think this is useful if you have a big team but our team is small, even thou our client is big and having so many different apps makes it quite annoying when trying to manage.

High on price, low on features, awful product.

Comments: Get yourself a 2-3 month trial before you buy. DO NOT SIGN AN ANNUAL CONTRACT as you'll spend a fortune on absolutely nothing. There are many other similar softwares out there at a fraction of the price.

Pros:

Allowed scheduling for LinkedIn before any other platform did. Customer support is very good, despite the product being absolutely terrible.

Cons:

Every aspect of this software is terrible. From lack of Reel support to improper data reporting to extra line breaks and "<?>" boxes when you schedule posts, Falcon is an overpriced nightmare that you should avoid at all costs. The product we were promised and the product we wound up with were two completely different things.

Alternatives Considered: Sprout Social and Hootsuite

Reasons for Choosing Brandwatch: Was seeking a singular platform to manage multiple business profiles in a simplified way. Falcon, unfortunately, was not that.

Switched From: X Pro, Later and Meta for Business

Reasons for Switching to Brandwatch: Price, promised features, ease of use.

Great but Pricy

Comments: I loved Brandwatch as a tool. I wish we ultimately chose it

Pros:

The query writing is made super easy with their NLP assistance. Tools abs widgets are super informative. Dashboards are fully customisable. A pleasure to use.

Cons:

The only negative is the price. If the company cannot afford then whilst it is a fantastic tool for the user it’s hard to sell to those who think of the bottom line

Alternatives Considered: Radarly and Sprinklr

Reasons for Switching to Brandwatch: We ended up going wi to radarly as it was very cost efficient

Good software, but limited on IG

Comments: I use Falcon to schedule social media posts for multiple clients.

Pros:

I like that I can post to all social platforms from one location, and I can tag and track specific campaigns.

Cons:

Still doesn't have functionality to post multiple images or videos to IG and they have not updated their emojis so newer emojis show up as question mark boxes.

Audience Engagement

Comments: Helps greatly with increasing overall audience engagement

Pros:

Workflow management automations are great.

Cons:

Ability to schedule to multiple platforms simultaneously

Brandwatch optimizes your time

Comments: Brandwatch has been very useful and has saved me a lot of time at work since I have been able to create content in advance and schedule its publication in order to reach more customers.

Pros:

I like it because with Brandwatch I can realize how my customers perceive my product and with this data create a marketing strategy. It is also important because it allows integration with various platforms.

Cons:

The disadvantage is that it can become slow when there is a lot of data, and it has some limitations that need to be improved.

Very useful tool to analyze conversation on Twitter and Reddit

Pros:

It's great how you can automatically analyze sentiment using word clouds or topics.

Cons:

Sometimes takes very long time to get the data from a query to analyze conversations

Brandwatch Review

Comments: Overall I'm very happy with Brandwatch.It delivers great results when working for Twitter or Reddit searches.

Pros:

Brandwatch lets you have all the results possible for the queries made.It does not give an estimation of the results, but the actual number of posts that were made on the timeframe selected.It also has a great dashboards panel.

Cons:

That it does not support TikTok and Instagram public posts.It also does not have a very good automated sentiment for mentions. We usually have to change it manually.

Très bon

Comments: It is a good software for collecting, tracking and analysing social data at our company level. We recommend you, it is a trusted software that makes the best software for companies.

Pros:

The ability to collect the corresponding information on the social web, allows us to track products on the market, the trends we face, competitors and the online management of our customers.

Cons:

Everything is good and perfect but just what is not yet good is the limitation of sample sizes, the long duration of the analysis of the results.

Falcon.io makes it easy

Comments: It is a pleasure to use this tool and the quality of data it collects is brilliant. The tool is very easy to use and navigation is seamless.

Pros:

Very easy to use and the data collection is brilliant. Customer support is out of this world.

Cons:

Lack for social listening analytics. In this sense it feels a bit light-weight. Twitter content performance data is limited. Boolean search queries are too limited for complex search queries.

Alternatives Considered: Synthesio and Talkwalker

Reasons for Choosing Brandwatch: Tracx shut down.

Reasons for Switching to Brandwatch: Quality of the data was top notch. The tool is very easy to use and the support is out of this world.

Great for analytics with customizable dashboards

Pros:

Brandwatch provides data visualization tools that make it easy to analyze and present data in an understandable way and it allows users to customize their dashboards to track and analyze specific metrics that are important to their business.

Cons:

Brandwatch can be expensive for small businesses and startups, as it is primarily designed for enterprise-level businesses.

My essential tool to manage and connect with my online community

Comments: This platform has given me a lot of data about my brand and my social media presence. With its ability to analyze and monitor large volumes of information in real time, I have been able to get a comprehensive view of my audience and market trends.

Pros:

What I liked the most is its ability to gather and analyze large amounts of social media data quickly and efficiently.

Cons:

The platform can be expensive, which can make it less accessible for small businesses or individual users with limited budgets.

it is a social media monitoring and analytics platform.

Comments: it is a powerful tool for businesses looking to monitor and analyze social media conversations. Its comprehensive coverage, advanced analytics, customizable dashboards, AI-powered insights, and strong data privacy and security make it a valuable platform for businesses of all sizes looking to improve their social media performance and better understand their customers.

Pros:

Brandwatch monitors millions of sources across the internet, including social media platforms, news sites, forums, and blogs. This provides businesses with comprehensive coverage of online conversations about their brand and industry.Brandwatch allows businesses to monitor social media platforms like Twitter, Facebook, and Instagram for mentions of their brand or related topics. This can help businesses to gain insights into customer sentiment, identify emerging trends, and monitor their brand reputation.

Cons:

Brandwatch can be quite expensive, especially for small businesses. The platform's pricing is based on the volume of data being monitored and the number of users, which can make it cost-prohibitive for some businesses.Brandwatch can be complex and overwhelming for new users. The platform offers a wide range of features and capabilities, which can take some time to learn and master.

Falcon.io is a One Stop Social Media Stop for Agencies

Comments: I shared most in the I like section. For our big client its been a godsend, with smaller clients a bit trickier. Its streamlined our content creation process and made us more consistent with posting at optimal times on different platforms than ever. Also we can get months ahead with scheduled content, like we'd always dreamed. Its freed up time for other important business things!

Pros:

I love the dashboard interface, and the ability to switch from one Client (Project) to another. I absolutely LOVE that my team & I can post for clients on Facebook, Instagram, LinkedIn & Twitter. We even can map out Instagram stories as a part of the overarching social media strategy. As an agency owner, I like the approval capabilities for my content creator or clients to create posts and for us to be the final approval and last eyes to see a post before it goes live. And last but not least, I am a huge fan of the reporting, easy to generate reports for each platform that we can send or review for clients as frequently as need. Also was extremely helpful for end of year/new year meetings I had in December and January, I was more prepared and educated about our stats than ever before, with just a few clicks.

Cons:

Wishing you had Pintrest posting (we use and pay for Tailwind). More education on how to use social listening. More capabilities of the apps (to approve ideally or quick switch out or fix posts). To be able to answer chats/DMs in your app, so we can track our responses through stats.

Overall, the best choice for your social network monitoring

Comments: If you have to keep numerous channels in check, then Falcon is exactly what you need. The solution allows you to keep everything in order. It gives your team a comprehensive insight into your clients’ activities. We think it is one of the must-have programs.

Pros:

With the help of Falcon Social, it has never been a problem to control all the company’s social media channels. We believe that the ability to create applications in the program is one of the best features of the Falcon platform. Besides, what we like about the program is its measure function. With its help, we do not face any serious problems and difficulties when creating and analyzing our reports. It is an all-in-one-place solution. Falcon gives us a great number of abilities to work on the content of our company, as well as provide our best practices through various media channels. Besides, the program allows making engagement with clients easier and more natural. All the things considered, it was definitely a worthy investment for our company.

Cons:

Even though we did not have an urgent necessity to contact the Falcon support team, we believe it is a drawback not to have a phone hotline. Well, in some cases, it is a must for a customer to solve the problem occurring within the Falcon platform in the shortest time possible. In addition, it would be better for the service to have a more advanced ability for signing up for newsletters. We wish there was a feature of getting the necessary data and information into our company’s database.

Solid tool for social monitoring for both startups and enterprise-level users

Comments: We've integrated Falcon.io into our portfolio of tools we use in house, and we now use it for some of our largest national monitoring campaigns, and it handles everything we throw at it easily. It's also pretty good at handling multi-lingual campaigns as well, which was a prerequisite for any monitoring tool we chose. I'd heavily recommend Falcon to anyone in the market.

Pros:

Falcon's dashboard is insanely easy to navigate and set up your first monitoring campaign within minutes. The tool does everything from monitoring multiple channels, sentiments, hashtag monitoring, and social media scheduling (priced at a different tier). Their support is also A1, with quick response times, and genuinely helpful support staff. The feature set and price makes Falcon.io an easy choice over something like Social Studio, which has less capabilities, for a much higher price tag.

Cons:

One major thing that's missing is the ability to schedule exported reports (either in PDF or Excel format would be good). There's no way to set up an automated report to be sent to your inbox at set times/triggers. Also, sometimes the sentiment monitoring can be a bit off for different languages. We found the the French sentiments we often mislabeled as positive, when they were quite negative. Apparently the system gets better as your correctly label them.

A wonderful social media tool with solid capabilities

Pros:

I LOVE that it can actually schedule instagram posts. that might not seem like a big deal, but it is. it truly works. The ability to copy/paste posts between networks (copy a FB post over to TW for example) and schedule them as well, is great too. the ability to tag your posts with internal tagging is also very helpful their "listen" feature is also quite useful for keeping track of what your target audience is up to and interested in.

Cons:

like any social media management too, it can feel a bit bulky if you're just trying to get in and post ASAP. but the features are worth the price tag in general and there's a lot of value in their system.

Recommended!

Comments: I really like the product a lot. It is the best of the three or four different softwares that I have used over the years. Fairly easy to use, good customer support, etc.

Pros:

It is an all-in-one tool for social media management, social ad buying, social listening, and reporting. I really like some the publish module and the ease of scheduling content as well as being able to collaborate on content. I like the content pool feature as well. And, having Instagram story scheduling is really nice because not everyone offers that. It's very easy to set up and manage teams and accounts. The social listening and alerts are really helpful and you're able to set things up and automate where you need to. Reporting is super helpful to have in one place and export in an easy to digest way.

Cons:

There's some features that are limiting in the publish module but it isn't anything major.

Expensive but useful social tool

Comments: Very positive.

Pros:

Integration with LinkedIn. Powerful monitoring capabilities. Easy to use dashboards. Great onboarding. Reliable - never had a failed post.

Cons:

Expensive compared to competitors. No support for gallery posts or multiple image posts on Instagram and LinkedIn.

Helps us do our best

Pros:

Falcon has helped us streamline our content publishing, and measure our effectiveness like never before. Prior to falcon we had to work with free scheduling tools that didn't do all we needed, and content was held in spreadsheets. Now we can plan, implement and measure our social offering all on one platform!

Cons:

Whilst there are great tools to implement with a CRM system or social media to create profiles, there is not an available API for our CRM system. Measures and reports can be improved, but they are working on this all the time!

Falcon Review

Pros:

I like the ease of use when assigning messages to my team. I also like the calendar view and the ease with which can reschedule posts.

Cons:

My least favorite thing about Falcon is the reporting module, I'd love to see some revenue based KPIs in there as well.

Alternatives Considered: Sprout

Reasons for Choosing Brandwatch: Wanted a more robust product

Switched From: Agorapulse

Lovely tool

Comments: I would describe myself as a satisfied user, who is still learning.

Pros:

I like the fact that I can collect all our social media doings in one hub, and feel that thou I have been using Falcon.io for a while there is always some untapped potential, waiting to be realized. The dialogue with the company also seems to have the customers best at heart, and staying in tune is really easy. The inspirational sessions set up by Falcon.io providing inspiration from across the globe is a big plus.

Cons:

We have some challenges with multilingual posts, and every now and then there are some small kinks in the interface that usually get ironed out pretty fast.

Good tool with many features

Comments: It's a good tool but it could definitely be improved.

Pros:

The best thing about Falcon is how easy it is to schedule content.

Cons:

It is very complex to use and requires a lot of time to really understand all its features. I think it can be a very good resource for market research and understanding your own community better, but it often fails to deliver on daily tools (like not being able to directly post carousels or videos properly), or setting up reports that include an engagement rate for the account or post. Many things still have to be done manually or using other platforms. The community management tool is pretty useless.

Some great features

Comments: It is a great product that allows us to Monitor and Engage better than we did previously.

Pros:

Engage function is really great. The scheduling function is great for Twitter, Facebook, the new Share function is great for sharing drafts with people not on the platform - can you add the share function to every draft page so you don't have to add Labels to get the right content?

Cons:

1. You can't boost from the page. This means that any post you are putting money behind, you have to use creator studio for. 2. Multiple photos to Instagram. Again, need to deflect to Creator Studio for this. 3. I feel the Calendar functions could be better so that you can use it more in planning.