Brand24 Reviews

(not only) For monitoring global brand mentions

Pros:

Among many pros, I love most its analytics features and customer support. You can literally ask for anything about web monitoring, and they do that for you. And you can ask about anything else, and they still will try to help you! It's powerful, reliable, comprehensive tool. It has been used in all companies I have worked for; once I recommended it, once I decided to choose B24 and managed it, once it had already been there.

Cons:

Their pricing tiers, I guess. Not all features are available in all plans, and you are limited by keywords. It's not a problem in English, but in languages with many word variants (e.g. because of inflection for person), it's a real issue.

Alternatives Considered: SentiOne

Reasons for Switching to Brand24: SentiOne wasn't able to track mentions in all available languages. If you have a local brand, that's not a problem, but I was working for a global brand.

It¡s a great tool

Comments: I like it a lot, it is my favorite tool of this kind because of the cost-benefit ratio.

Pros:

I like that it is easy to use, very intuitive. The graphs it presents are very clear and easy to read.

Cons:

It is very difficult to cancel the service. For people like me who only use it periodically, it is a bit annoying.

Alternatives Considered: Semrush

Reasons for Switching to Brand24: Because it has the best cost-benefit ratio, in my opinion. Additionally, it is very easy to use.

Maybe my company is too small, maybe it's smth else

Comments: Bad. Wasted time. I didn't get much data, and the UX of the central platform was a bad experience for me.

Pros:

I like the energy of the Brand24 stuff. What I mean is the urge to inform users about every new modification, newsletters with hints, case studies etc. Sadly, I think Brand24 has good marketing overall, but this tool is just not as versatile as its team says.

Cons:

First, there was NO data about my page at all. Meanwhile, in other tools, such as Senuto, there was a lot of data about my site and brand to analyze. Maybe I don't know how to use brand24 properly. But this was a big demotivator for me. I've got a lot of e-mails and newsletters (and that was a lot), but with no actual knowledge. I felt helpless a lot.

Alternatives Considered: Senuto

Reasons for Choosing Brand24: I wanted to compare two great tools and choose the right one for my small business.

Switched From: Senuto

Reasons for Switching to Brand24: Well, I didn't choose at all. Brand24 doesn't work for me and sounds more like good marketing than a helpful tool. Remember, I'm writing this from my point of view: a small brand and a small business for a niche target audience. Maybe more prominent brands have more positive things to say.

Excellent value social listening tool

Comments: Excellent experience, I would gladly subscribe again in the future.

Pros:

I liked how easy and intuitive the interface was, plus all the collected data and various plans.

Cons:

I mistakenly understood that a plan included linkedin, but it was only tracking a linkedin company page.

I Couldn't Imagine What I Would Miss...

Comments: Brand24 has made it incredibly easy to track and respond to mentions, keeping me in the loop about everything. I couldn't imagine everything I would be missing without it. Our clients are always looking to stay on top of every mention, everywhere, whether it's on social media or on one of their customer's blogs and Brand24 is how we get it done!

Pros:

I love that I don't miss a single mention anymore!

Cons:

I wish that with the pro version, you could get access to multiple AI generated reports

Alternatives Considered: CANVAS

Reasons for Switching to Brand24: Brand24 fit our needs best and included everything we were looking for.

Exceptional customer service

Comments: Very happy, and as I say it felt like I was communicating with an internal team member. In the digital age, these guys understand CX.

Pros:

The customer service is second to none. Naturally, I engaged all their competitors. While price did put me off the competitors, it was the way in which [sensitive content hidden] interacted with me that ultimately made my decision to work with Brand 24 on an important campaign.

Cons:

Maybe the fact you pay once off and not monthly - those of us from regions with lower exchange rates feel the cost. But I understand it is the industry norm and a security for the business.

This tools really helps

Comments: Brand24 helps us optimize our time spent with social listening. We don't have to collect mentions manually anymore. It also helps with organization. It has some cool features for filtering and configuring the projects to collect mentions, this will be the most accurate possible. Amazing customer service (thanks Jacob) attention throughout my experience using this platform. Instructions are clear within the platform and its easy to set up and use.

Pros:

Help to manage brand performance around competitor the advance analysis helps to coverage all the reports.

Cons:

Nothing, please make a reminder for renewal process one week before this helps a lot to make another budgeting tools plan

Great value and good for small marketing teams

Pros:

Setting up my first project was simple, and the cost for what I receive is very fair. I appreciate the regular updates, but my favorite feature is the reports. They are perfect for providing media information to our board of directors.

Cons:

I find that news mentions aren't always picked up and I have to add them manually.

Inexpensive social listening tool

Pros:

Great cost-effective entry point for a non-profit wanting to get into the social listening space. Syncs with all sources we wanted to monitor--online news, FB, IG, tiktok etc. Generous non-profit discount. Account management team is very responsive.

Cons:

I wish there were more customizable notifications and reports. Also tiktok integration can be a little difficult to work with and understand without taking a look deeper into our settings. The thing I would like to see most improved is the tagging feature and its organization within the platform--this would make sorting and reporting easier for our team

Nice tool to have!

Comments: It was interesting to have, the integration with slack gave us agility to know what people are talking about our brands and it's easier to know about sentiment analysis.

Pros:

What stands out most about Brand24 is its user-friendly interface combined with powerful features. I like to have sentiment analysis, real-time monitoring and customizable reports in one place.

Cons:

Filtering and noise: although brand24 offers filtering options, sometimes it can still pull in a lot of irrelevant mentions or noise, especially for common keywords.

Radware cyber security

Comments: Great experience call support and information

Pros:

How useful is to prospect and great analysis

Cons:

Price and some dashboards not that easy to read

Brand24: Easy Listening with a Side of Doubt

Comments: Brand24 seems great for monitoring brand mentions and sentiment analysis, though sentiment accuracy and limited features in lower plans can be drawbacks.

Pros:

Brand24 wins with its easy-to-use interface and in-depth data. You can quickly track brand mentions and understand how people feel about your brand.

Cons:

Brand24 rocks usability and data, but watch out: sentiment analysis can be wonky and some features cost more.

Good tool to have a state of art behavior on market

Pros:

Its analytics tools that help me find companies that are a good match for my portfolio

Cons:

Its few coverage on spanish and LATAM market

Find what clients tell about you

Comments: It does automatically something that is impossible to do by hand

Pros:

I really appreciate how this tool tries to make my experience the best possible. Personally, what i like the most are the email summaries which allow me but to log in into the system, but integrates with my current schedule and appear in the place i was checking already

Cons:

I found it a bit hard to calibrate the tool in the beginning. The tool was saying that the mention was positive or negative and wasn't right in this

A Must Have Tool for All Social media Manager For Data analysis and Monitoring

Comments: I was constantly worried about my company's reputation when I started to consider the idea of creating an account on social media. The amount of information available on the internet is highly scattered makes it hard to find what is working and what is not working. Brand 24 is such a valuable tool - it has helped me analyze the posts from my competitors and their core vitals such as Like, Comments, No of shares, and many more.

Pros:

Brand 24 is a tool that has helped me grow my social media presence and I would recommend it to anyone who has an interest in creating a better online presence for their company or brand. It's also great for understanding your competitors and what they're doing in the space

Cons:

Although the Brand24 team is working very hard to make this tool more beneficial and keeps on updating the thing regularly. My only ask from them is to add more tutorials on youtube to make it more useful which helps the user to find its new uses.

Best online monitoring and tracking tool

Comments: Before we used lot of tools but with brand24 we just have to use one tool ie brand24.

Pros:

When online tracking and monitoring comes to role you need best of the best because you either don't or you use the best. This Brand24 is the best as it provide all features which a tracking and monitoring tool should have.

Cons:

Only drawback is lack of tracking Devanagari script. Maybe soon they will consider to have this feature too.

Brand24 a must for any political party.

Pros:

Brand24 is my daily bread , it gave us lots of insights on the trends , mentions, and the most influential profiles, so instead of working hard and losing time to complete a single task, we created a smarter strategy targeting key profiles and medias.

Cons:

We have lots of arabic contents being grabbed , and the emotional analysis does not work on them , so we are doing this work manually .

A Quality Solution for Small Business

Comments: We've enjoyed having Brand24 as a resource!

Pros:

Brand24 has been a great addition to our marketing toolkit -- we found that it was easy to set up, navigate, and pull reports from. It has been helpful for us to provide our clients with insights on how their programs are doing in the public eye. Because of Brand24, we've been able to capture info and sentiment that probably would have gone under the radar without. Fair cost for a quality solution.

Cons:

For some of the search features, it sometimes pulls irrelevant information from Twitter. We would also like the software to integrate with LinkedIn in the future.

Strong Social Listening tools

Comments: A strong tool to monitor disaster related social listening when we need it most.

Pros:

The highly visual elements of social listening, with external links to the most impactful posts on social channels.

Cons:

Lack of overall brand reputation and sentiment impact which can be repackaged for client facing presentations.

Catches mentions that other tools miss

Pros:

Brand24 is great at catching brand mentions in technical articles, on obscure forums and other websites. It is easy to group and filter results. We manage web monitoring for multiple clients, and Brand24 lets us add more "projects" or companies compared to other tools for the same pricing tier.

Cons:

Monitoring social media comments and a few other features are not available on the lower pricing tier.

The best tool for social media monitoring

Pros:

Provides the daily dose of the most important data. It's easy to use. Customer service is always on duty , and You can hear that they are happy to work in Brand24. Love to call them to speak about projects, details, numbers.

Cons:

That i don't have time to use it more often :) Everything else is just right for my needs, i would like page to be more colorful :)

Perfect for monitoring social conversations.

Pros:

Brand24 provides businesses with an easy to use , and cost friendly program to track,engage relevant online conversations to a business in real time. It is perfect for measuring the effect of marketing campaigns and sales.

Cons:

The sentiment filter needs be improved .Apart from this Brand24 does a perfect job for our business .

Good tool to improve your brand communication in social media

Comments: Helped us to find new customers and engage better with the existing customers in social media.

Pros:

1. Generates news feed by collecting the data of people who mention or discuss about your brand. 2. Provides data regarding the volume of discussions and reach of brand related information among customers in real time. Can opt for email and mobile app notifications to monitor the changes in quality and quantity of discussions. 3. Boosts data driven decision making by plotting charts and generating info graphics automatically. Can do sentiment analysis easily. 4. Customer support team is excellent and helps us in understanding the software better.

Cons:

1. Not intuitive to use. Need to follow tutorials, webinars and reference material to learn how to use this tool. 2. Can't customize the templates for generating reports. 3. Software is expensive to purchase. 4. Mobile app should be improved and allow us to access all features provided in the desktop version.

Great information monitoring tool

Pros:

Easy to use, great piece of software, developed in Wroclaw, Poland. I'm using it daily with my personal projects.

Cons:

Little bit too expensive for personal usage.

We can see real time social media or digital media response to any product , topic or campaign.

Comments: You don't need to have prior knowledge of social media measurement metrics as it is very easy to set-up an account in Brand24 and it is very customer friendly user interface hence it is easy to use and has very good customer support.

Pros:

The no of times we can change the keyword as per own wish. The keywords can changed instantly and getting results for new keywords in very short span of time. We can also see which people build or tear the reputation of a brand.

Cons:

Data downloading is not that good and other big problem is reliability of historical data. If we want to see historical trends then as older the data gets, less reliable it becomes so a customer can't make accurate judgement.