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What Is Awin?

Awin is an affiliate marketing platform for businesses to collaborate with publishers and partners, and track performance metrics.

Who Uses Awin?

Advertisers and publishers of all sizes.

Awin Software - Awin performance
Awin Software - Awin device performance
Awin Software - Awin transactions
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Reviews of Awin

Average score

Overall
4.1
Ease of Use
4.1
Customer Service
3.7
Features
4.4
Value for Money
3.9

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
27%
4
60%
3
13%
Aaron
Aaron
Co-Founder in US
Verified LinkedIn User
Retail, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Very happy with Awin

5.0 3 years ago

Pros:

The large selection of affiliates is the number one selling point for us on the platform.

Cons:

I wish we could get more exposure to more affiliates and have more affiliates join our program.

Emily
Digital Marketeer in Netherlands
Insurance, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Great affiliate tool

4.0 10 months ago

Pros:

- easy to use - good overview of the campaigns - easy to select your affiliate partners - great customer service

Cons:

- difficult to exclude specific type of potential partners

Oliver
Oliver
Marketing director in UK
Verified LinkedIn User
Business Supplies & Equipment, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Not pleased with customer service

3.0 4 years ago

Pros:

It tracks sales for us and after a long, slow set up that seems to function properly.

Cons:

We’ve struggled to get a good quality of customer support. Implementation took 5 times longer than anticipated. Generally slow and without the urgency we had anticipated. Oversold.

Guido
Guido
Data Analysis Consultant in Italy
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

A neat affiliate platform, but tracking on the advertiser site is not trivial

4.0 3 years ago

Comments: As an agency, we offer support to our clients running operations on Awin: we set up the tracking code on their websites, we integrate Awin data with the data coming from Google Analytics and other monitoring tools to create dashboards or datasets in BigQuery to be used as an input to BI systems

Pros:

The platform is easy to use (talking as an advertiser, not a publisher): it is cloud based, accessible from anywhere, neat, clear and comprehensive. The support for advertisers is good enough (there is a lot of documentation on the web, quite clear though not the best I have ever seen, but then there are Awin customer managers who are helpful and skilled). The platform has API to integrate seamlessly with BI and data visualization tools.

Cons:

The implementation of the tracking code on the advertiser website is not trivial: in order to exploit all Awin possibilities you have to pass a lot of detailed info. Commission calculations are also hard to understand at first, with many different voices that create some confusion.

Bilal
Customer Support Expert in Afghanistan
Business Supplies & Equipment, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Their Customer Support Needs Improvement

4.0 2 years ago

Pros:

Awin is easy-to-use, making it easier for advertisers and publishers to find and access the options quickly they are looking for.

Cons:

Sometimes, it takes a long time to get back to you, so it would be better to offer good customer support.

Artur
Marketing Specialist in Poland
Retail, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Affiliate network that is a pleasure to work with.

5.0 3 years ago

Comments: I definitely recommend it.

Pros:

A simple and easy-to-use panel, a large network of publishers, excellent support and an innovative approach to marketing.

Cons:

To fully use the potential of Awin, you need to have some knowledge (although support is often very helpful here).

Verified Reviewer
Verified LinkedIn User
Events Services, Self Employed
Used the Software for: 6-12 months
Reviewer Source

A quality affiliate program

5.0 4 years ago

Comments: I like the Awin platform, is easy to use and simple. But I wasn't accepted in one of the programs and that makes me feel like wasting time by paying the 5$. Still, I know is not the only brand and I use many others that have been fine until now.

Pros:

Is a good affiliate program to start, it has a ton of options for partnership with brands and the good part is that everyday brands sum up into this program. Also, you can start even if you don't have much experience or followers on a channel or social media.

Cons:

I don't like that you have to pay 5$ to get into the program because you don't know if you will be accepted into the brand that you choose. Each partnership is individual from Awin, there are not completely related when comes to work from their affiliate contract.

Ismail
Author in Afghanistan
Business Supplies & Equipment, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Awin is a Good Platform ...

4.0 2 years ago

Pros:

Awin is a good platform for both advertisers and publishers. It has an easy-to-use dashboard and more features, making it easier for both brands and affiliates to build their businesses.

Cons:

There's a small fee when registering on the platform.

Abdul
Manager in Afghanistan
Writing & Editing, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

I had to pay a small signup fee

4.0 2 years ago

Pros:

Awin's affiliate dashboard is easy to use. It allows you to connect with popular brands and earn a high commission per sale.

Cons:

Upon Registering on the platform, I had to pay a small signup fee.

Verified Reviewer
Verified LinkedIn User
Writing & Editing, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Not a happy user

3.0 3 years ago

Pros:

The link builder is easy (in theory) to use for non-tech experts like me. But it doesn't seem to track well. There is potential to earn a lot, pretty quickly. Their wiki pages are helpful for beginners like me. There is a wide range of advertisers.

Cons:

My links are being tracked for clicks, but not my readers' transactions, so I am not earning and losing money. Awin asked me to make a test transaction - which I must spend my own money on. It seems unreasonable for me to pay so they can figure out what is going wrong with their software! Customer service is not helpful - they make assumptions that I am experienced with coding - they need to make their directions more beginner-friendly.

Andras
Application Developer in Serbia
Internet, Self Employed
Used the Software for: 1-5 months
Reviewer Source

The software itself is good, but there are many hurdles to take

4.0 3 years ago

Comments: This software is ok to check the world of affiliate marketing and possibly get in this Branch.

Pros:

- Performance - Functionality design - Possibilities to manage your affiliate marketing

Cons:

- You have to make payment in advance - There are very many things to understand - It is not cheap

Simona
Founder in Italy
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Un buon network per il proprio programma di affiliazione

4.0 2 years ago

Pros:

Dopo aver considerato diverse aziende che svolgono lo stesso servizio, abbiamo deciso di utilizzare questa in quanto ci è sembrata la più affidabile. Ne ho sentito molto parlare in questi anni e anche leggendo online si trovano molte recensioni positive sulla sua affidabilità, per questi motivi ho deciso di iniziare ad utilizzarla ed allora sono molto soddisfatta. Abbiamo inserito la nostra campagna all’interno della piattaforma ed allora stiamo lavorando con diversi affiliati che portano traffico sul nostro sito, nel complesso sono soddisfatta anche se qualche cosa potrebbe essere migliorata.

Cons:

L’interfaccia utente potrebbe essere un po’ migliorata, si vede che è datata e che c’è poco interesse nel semplificarne l’utilizzo. Nel complesso quindi la piattaforma è buona, però avrebbe bisogno di essere un po’ svecchiata.L’assistenza al cliente potrebbe essere un po’ meglio.

José Manuel
José Manuel
SEO search engine optimization in Portugal
Verified LinkedIn User
Computer Networking, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Una herramienta de grandes soluciones.

4.0 2 years ago

Comments: Realmente me ha gustado pero pudo haber sido mejor la primera vez.

Pros:

Disfruto mucho de lo organizada que es esta herramienta. Al momento de utilizarlo, ya tengo la certeza de saber donde está cada herramienta sin la necesidad de tener que tomar apuntes para recordar como hacer un trabajo.

Cons:

Es un poco complicada cuando la utilizas por primera vez, su funcionalidad debería ser un poco más fácil para que el usuario se sienta a gusto cuando decida utilizarla por primera vez.

Verified Reviewer
Verified LinkedIn User
Cosmetics, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Una gran plataforma de afiliados

5.0 2 years ago

Pros:

Lo que más me gusta es que te ayuda a generar ingresos mediante afiliación y que trabajan con importantes empresas interesadas en promocionar nuestros productos mediante afiliación

Cons:

Requiere compromiso de exclusividad por lo que no se puede utilizar con otras plataformas de afiliacion

Verified Reviewer
Verified LinkedIn User
Internet, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Buena opción pero…

4.0 2 years ago

Pros:

Disponiblr para gestionar varios mercados. Account manager resolviendo todas las dudas.

Cons:

La única pega que le veo, es el alto coste para el setup y también el fee mensual, por eso prefiero por ejemplo Tradetracked.

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