17 years helping Australian businesses
choose better software

What Is AffiliateWP?

Need a reliable affiliate marketing solution for your WordPress site? AffiliateWP is easy to use and integrates with the WordPress eCommerce, form, and membership plugins that power your website.
Start growing your sales with affiliates who promote your products. AffiliateWP accurately tracks referrals, helps you manage your affiliates, and scales with you. It is packed full of features and has additional add-ons for even more functionality. AffiliateWP is ready to help you grow your business!

Who Uses AffiliateWP?

Designed for WordPress site owners who sell products or services and want to recruit and pay affiliates a flat rate or percentage commission for promoting the website.

AffiliateWP Software - New Affiliate Portal
AffiliateWP Software - AffiliateWP referral list
AffiliateWP Software - AffiliateWP affiliates list
AffiliateWP Software - AffiliateWP payout list
AffiliateWP Software - AffiliateWP Integration Settings

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Reviews of AffiliateWP

Average score

Overall
4.6
Ease of Use
4.5
Customer Service
4.5
Features
4.5
Value for Money
4.6

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Richard Duah
Richard Duah
Operations Director in Ghana
Verified LinkedIn User
Construction, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Best plugin so far

5.0 last year

Pros:

AffiliateWP is the best in easily incorporating an affiliate program to your business wp website.

Cons:

Its all about the price which seems quite high for startups

Maciej
Co-founder & Marketing Director in Kuwait
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

An In-Depth Review of AffiliateWP: The Best Affiliate Management System

5.0 2 years ago

Comments: Overall, AffiliateWP is an excellent choice for anyone looking for a comprehensive, customizable, and easy-to-use affiliate management system. The cost is a bit steep, but the features and usability make it worth it.

Pros:

AffiliateWP is an incredibly powerful and intuitive Affiliate Management System. It's incredibly straightforward to set up, and the user interface makes it easy to configure the system to fit your needs. The tracking and reporting features are comprehensive and provide detailed insights into affiliate performance. The ability to customize the referral links and email notifications is also a great plus.

Cons:

One of the downsides of AffiliateWP is the cost. It's one of the more expensive affiliate management platforms out there. Additionally, the customer support could be improved in terms of response time and quality of answers.

Russ
CIO in US
Alternative Medicine, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

AffiliateWP

3.0 5 years ago

Comments: It has been very good to get started. We have some modifications we want to make and got no response to what was necessary.

Pros:

Ease of set up and use, features, add-ons

Cons:

Difficulty in modifying. We want to make some adjustments and got no response to what to do.

Awesome Motive Response

5 years ago

Hi Russ, thanks for taking the time to write a review. We noticed that you submitted a custom development request and from what you've said, you've had no response. While that does not excuse the fact that our 3rd party consultants did not respond, we are currently in the middle of sunsetting our consultants program and now directing all custom inquires to Codeable. Codeable is the most reliable platform of WordPress Experts and they are extremely familiar with AffiliateWP. Besides, the custom development requests, we welcome all questions and are available for assistance.

Ken
Ken
CTO in US
Verified LinkedIn User
Online Media, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Great way to launch an affiliate program for your business

5.0 5 years ago

Comments: As a WordPress design and development agency this was a natural choice for us. We found it easy to install and integrate a custom affiliate dashboard for our partners. AffiliateWP has a lot of built in integrations for WordPress e-commerce solutions including WooCommerce. As an agency though selling services through a third party CRM (HubSpot) we didn't have an automated integration however the flexibility of the solution allowed us to build our own integration to make sure that inbound leads fed into our CRM are attributed to an AffiliateWP affiliate.

Pros:

The best part of this solution is that it integrates directly with WordPress making it super easy to install a basic setup.

Cons:

We'd like to see some more development of the External Referral Links add-on for the product that would allow lead capture forms on a separate site but report back to the site with AffiliateWP installed. The current workflow allows referral traffic to originate from Site B and be linked to Site A and include the necessary tracking from end to end. We'd like to see a way for transactions to occur on Site B and simply report via API back to Site A where AffiliateWP is installed. For example if Site B has a lead capture form on it and it's completed on Site B, keep the user on Site B but credit the affiliate on the AffiliateWP install on Site A.

Awesome Motive Response

5 years ago

Hi Ken, thank you for taking the time to write such a thorough review. We appreciate all of your feedback, as it is very helpful. If you have any issues, our support is always here for your team.

Victoria
CEO in Argentina
Professional Training & Coaching, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Become affiliate of success

5.0 5 years ago

Comments: After analyzing for almost a month different options for having my own affiliate program I decided that AffiliateWP was the best option in the market for people like me that had no idea about this kind of software. It was really reliefing that customer support held my back a number of times.

Pros:

A really positive thing about this software was its seamless integration with woocommerce

Cons:

Didn't liked that it wasn't even mentioned that more plugins would be needed in order to have an overall integration that included subdomains.

Awesome Motive Response

5 years ago

Thrilled to hear that you're satisfied so far and that our support team was able to help you out!

Jessica
Manager of Operations in US
Retail, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Everything we needed

4.0 5 years ago

Comments: It's very straightforward and easy to track everything from a management side. I'm very thankful for that. You can just set it up and forget about it. There are a ton of really cool features that our affiliates don't seem to be using, but the features they do use I feel like work great and for the price provide a great value.

Pros:

We love that we can allow our affiliates to use their own links and coupon codes without paying extra. This software has a ton of great features, tracking, customization options and is fairly intuitive and easy to integrate with our website and existing software.

Cons:

It's not the most glamourous of an interface, but I think those that are more versed in coding and developing could customize it to look beautiful.

Awesome Motive Response

5 years ago

Thanks so much for taking the time to leave this detailed review Jessica!

Morgan
Accountant in South Africa
Accounting, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Very pleased!

5.0 5 years ago

Pros:

So far it has been very easy to use and is tracking everything well. We just transitioned over to it but we're looking forward to seeing how it continues to progress.

Cons:

It hasn't tracked one of our affiliate payments that we know went through but that could have been a problem on the affiliate side.

Awesome Motive Response

5 years ago

Hi Morgan, thanks for writing us a review! Please shoot us a support ticket if you come across any difficulty.

Abdullah
WordPress Developer in India
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

AffiliateWP is a Perfect Plugin for WordPress

5.0 last year

Comments: Integration With our Important Plugins, such as WooCommerce and Easy Digital Downloads!
Installation is done and all things set perfectly without doing much!

Pros:

AffiliateWP is easy to configure and track the commissions quickly and easily, simply install and configure and you are done! No more hicups

Cons:

Creatives sections and user dashboard default design, it would be quite tricky to customize to match our activated theme.

santosh
Seo Manger in India
Writing & Editing, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

This is the best tools for affiliate marketer

5.0 last year

Comments: The Eriperice of use in my website is very good.

Pros:

All the affiliate tools, and all the features I loved since I use them.

Cons:

I would prefer this if it is a little bit more affordable.

mortaza
SaynaTeb in Netherlands
Medical Devices, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

The best affiliate marketing plugin for WordPress

5.0 last year

Pros:

The great affiliate tracking easy way to get influences to join my website to help promote my products

Cons:

Not having a lifetime plan and the very high price of the Plugin

Willima Jay
Owner/Operator in Canada
Internet, Self Employed
Used the Software for: 1+ year
Reviewer Source

Great Plugin

5.0 5 years ago

Comments: I was looking for an effective way to setup an affiliate system on a clients website. She does spray tanning at fitness/bodybuilding events and also sell shoes & accessories to the athletes. She was looking for a way to increase sales but also reward her sponsored athletes for their support of her business. She was looking for a way to reward the athletes but keep them spending the money on her site. The AffiliateWP plugin did exactly what we needed with the Store Credit addon. Perfect! The athletes love it and the client is thrilled. Her sales increased huge.

Pros:

All the different options that were available. Using the AffilateWP plugin allowed me to get rid of several other plugins that were trying to do the same job, just not as well.

Cons:

I don't know if this is too much of a negative, but all the different options that were available. It really forced me to to determine what functions I need for the project and how to utilize the AffiliateWP plugin the most effective way for what I needed. I guess the simplest way to explain is that I had too many choices, that is not an entirely bad thing.

Awesome Motive Response

5 years ago

This is an excellent testimonial Willima Jay! Thank you for sharing!

Hector
Developer in Belize
Food & Beverages, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Versatile affiliate plugin

5.0 4 years ago

Comments: It has consistently allowed us to track our affiliate referrals for 2 plus years straight and has paid for itself many times over.

Pros:

We used this plugin on our business website. It allowed us to easily provide referral links for our affiliates to share. We were up and running in a matter of minutes and it has been a solid plugin for 2 years plus. We are using it primarily for the referral link feature but there is so much more this plugin can do if your needs call for more. One of the top plugins of this kind. Can't go wrong here if you need a professional affiliate backend.

Cons:

Your mileage may vary but for what we are using it for it works flawlessly. It would be nice if it could integrate better with form plugins like Gravity Foms but it's still an awesome plugin.

Awesome Motive Response

4 years ago

Hi Hector! Thanks for the great review. If you have any questions or issues, reach out to our stellar support!

Steven
Owner in US
Photography, Self Employed
Used the Software for: 2+ years
Reviewer Source

Affiliate WP Great product great support

5.0 5 years ago

Comments: Great product, great support, I have a lifetime membership so update are always current. They continued to update and upgrade the software on a regular basis

Pros:

We use this for our membership site. Easy to use and very easy to keep updated. Updates are automatic. Have used this with several different themes over a few years and has worked great. Have not had much need for support but they have been able to help when needed.

Cons:

This is the only Affiliate management software I have used so nothing to compare it to. It dose exactly what I need it to do so not too much I can say here.

Awesome Motive Response

5 years ago

Hey Steven, so cool to see that you're using AffiliateWP alongside RCP! We think the Lifetime license is a total bargain too. Factoid: We're basically the same support team across all products and we take pride in the quality of our support.

Umair
Manager in Pakistan
Information Technology & Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

The best and Professional Plugin for WordPress

5.0 4 years ago

Comments: I have a very professional and best experience with AffiliateWP. Because I use this plugin in my affiliate website and I am really satisfied with the features and options of this plugin. Setup is really easy and I really like the Real-time reporting.

Pros:

AffiliateWP is the best WordPress plugin that offers incredible affiliate marketing tools to increase your business and you can easily make more money. This plugin promote your website products and improves the Search engine optimization of your website. When more people visit your website, definitely you will get more affiliate sales. The interface in Dashboard of WordPress is really easy to use and understand.

Cons:

Integration is really easy. You can export the data to a CSV file for the accounting purposes. This WordPress plugins is developer-friendly without any kind of cons.

Awesome Motive Response

4 years ago

Hi Umair, thanks for the wonderful review. We're happy to hear that AffiliateWP is working well for you!

Alex
CEO in Denmark
E-Learning, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Growing the business

5.0 5 years ago

Pros:

Wanna grow your business through resellers? This is IMO the best solution for WordPress on the market. A quite complex setup is comparingly very easy to implement, follow-up and sell to resellers. If something does not work, their support is off the chart. This is the best support I have EVER expereinced (having worked 12 years in the IT Service and Support area). This software comes with my recommendation.

Cons:

The functionality is a bit limited and I am not sure that they actually have users on board meetings. There are some easy quick wins to improve the user experience. The hooks are sadly not documented.

Awesome Motive Response

5 years ago

Excellent feedback Alex, thank you very much!

Chris
CEO in US
Education Management, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Best Affiliate Management Solution for WordPress

5.0 5 years ago

Comments: It just works out of the box and helps expand revenue through the affiliate channel.

Pros:

The tracking works great. It's easy for Affiliates to join. It's easy to set up affiliate accounts for people. The integration with coupons is great as well.

Cons:

I wish it were easier to pay out affiliates from right inside the software.

Awesome Motive Response

5 years ago

Hey Chris, thanks for the review! Have you looked into our new AffiliateWP Payout Services? You can pay all of your affiliates within AffiliateWP now!

eLLEN
COO in Canada
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

AffiliateWP big help with fundraising

4.0 2 years ago

Comments: It has been a good benefit to us and our fundraising campaigners.

Pros:

The thing I like the most is that each affiliate is given its own separate stats etc. We use the program for fundraising efforts so it's very handy for each organization to be able to log in and check the status of their campaign for fundraising.

Cons:

it can be difficult to navigate until you learn what you're doing ...

Amanda
Founder in US
Political Organization, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Great for affiliate programs!

5.0 5 years ago

Comments: I recommend this plugin and service to anyone building an affiliate program. It is easy to learn, navigate and implement.

Pros:

Easy to use for users and easy to navigate. We use for our affiliate program and it works great.

Cons:

My least favorite part is there is currently not a month to month setting for clicks. Our affiliate program is broken down by months but the software doesn’t currently offer that feature so it’s a little bit of a hassle.

Awesome Motive Response

5 years ago

Hi Amanda, thanks for the review. We appreciate your feedback!

Scott
CEO in US
E-Learning, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

WooCommerce Affiliates for Life!

5.0 5 years ago

Pros:

The pro version has lifetime commissions and other premium add-ons that are super valuable. There's more add-ons than any other affiliate software we've seen for WooCommerce.

Cons:

We have a multisite wordpress install on one of our projects, and it's kind of tricky to set up so it works across the network. Although we do have challenges with other wordpress plugins in the environment. On our primary WooCommerce site that's not a multisite network, it's amazing! And simple to setup.

Awesome Motive Response

5 years ago

Hi Scott, thank you for your review! We appreciate your feedback. Feel free to reach out to support if you ever need help!

Allen
CEO in US
Design, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Exactly what we were looking for

5.0 5 years ago

Pros:

The affiliate tracking is nice and straightforward. This saved us a ton of time in coding our own system, making it an affordable solution for our clients.

Cons:

It would be nice if there was default affiliate legal language provided for affiliates to sign off on (regarding various commission structure referrals/payments). Also, there is a growing area of concern regarding sponsored content on social media in the United States (which affiliates would be using to market, to earn commissions). A legal guide for them regarding advertisement disclosures would be a nice addition.

Awesome Motive Response

5 years ago

Hi Allen, thanks for the review. We appreciate your feedback, particularly the idea on the legal guide. While we cannot give legal advice ourselves it would be nice to have a resource for our users. We will look into this.

Verified Reviewer
Verified LinkedIn User
Online Media, Self Employed
Used the Software for: 1-5 months
Reviewer Source

What i think of AffiliateWP

4.0 4 years ago

Comments: AffiliateWP brings me extra traffic and profits. With AffiliateWP you can authomate the registration of your affiliates, give them their own customised dashboard and pay them a percentage of your profits for referring customers to you

Pros:

AffiliateWP comes with tonnes of cool affiliate tracking features. You could track real time reporting, have unlimited affiliates, export data and so much more. It integrates seamlessly with wordpress and helps you boost traffic and profits.

Cons:

Its quite expensive. The pricing might be worth it but would be a big barrier for small businesses. Apart from the pricing, i think every other thing is okay

Awesome Motive Response

3 years ago

Hi there, thanks for taking the time to write a review! We've added quite a few features this year including an Affiliate Portal and QR codes. If you ever need help shoot an email to our support team.

Paul
Graphic Design in Australia
Graphic Design, Self Employed
Used the Software for: 6-12 months
Reviewer Source

ALl in one affilliate software

5.0 5 years ago

Comments: Have realised actual affiliate revenue using the software.

Pros:

Once set up, integrates easily with WooCommerce to set up affiliate programs on a per affiliate level. We use it for afilliates to sell Learndash courses via WooCommerce and tracks their payments well once lin ked to paypal. Payment is made within AffiliateWP via a click to pay and can then be used to track who has and hasn't been paid.

Cons:

A bit of a learning curve, but once you know it, it's all fine.

Awesome Motive Response

5 years ago

Hi Paul, thank you for the review. We appreciate your feedback!

Tegan
Owner in Australia
Retail, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Does not track properly

1.0 4 years ago

Comments: Waste of money, worth paying by the month for a product that actually does what it promises

Pros:

It is easy to navigate around the plugin

Cons:

It is useless at tracking, we are constantly adding new referrals for purchase that did not link and has caused distrust with our affiliates. And we get useless advice and help

Awesome Motive Response

3 years ago

Hi Tegan, Sorry to hear about the frustration. Upon looking into our support tickets the desired solution for MLM requires custom development. There also might be 3rd party MLM add-ons for AffiliateWP. Again, sorry to hear that we cannot provide for your needs, we still appreciate the feedback.

James
Director in UK
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

A super affordable and easy to use affiliate programme

5.0 6 years ago

Pros:

- Ridiculously affordable compared to working with networks - Easy to use - Quick to set up - Professional features such as tracking and attributing based on domain referral

Cons:

I've never had an issue—I couldn't fault features or price.

Awesome Motive Response

5 years ago

Hi James, thanks for the review!

Vilijam
Owner in Netherlands
Capital Markets, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Love this plugin

5.0 4 years ago

Comments: great, support is amazing and fast

Pros:

I have tested many affiliate plugins but nothing works so accurate as AffiliateWP

Cons:

the design is quite basic which is not a problem thos

Awesome Motive Response

3 years ago

Hi Vilijam, Thanks for taking the time to write a review. Glad to hear that AffiliateWP is meeting your needs. We've released a few features recently. Feel free to check them out. Thank you again!

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