--- description: Learn more about Mailchimp price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Mailchimp Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Mailchimp](/software/110228/mailchimp) # Mailchimp Canonical: https://www.capterra.com.au/software/110228/mailchimp Page: 1 / 704\ Next: [Next page](https://www.capterra.com.au/software/110228/mailchimp?page=2) > Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \& content creation tools. > > Verdict: Rated **4.5/5** by 17572 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Mailchimp? Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 17572 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Intuit - **Founded**: 1983 ## Commercial Context - **Starting Price**: USD 13.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Standard - $13.5/per month - Premium - $270.05/per month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Brazilian Portuguese, English, French, German, Italian, Spanish - **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Italy, Portugal, Singapore, Spain, United Kingdom, United States ## Features - AI/Machine Learning - Activity Dashboard - Alerts/Notifications - Automated Publishing - Automated Responses - Autoresponders - Behavioral Analytics - Behavioral Targeting - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Tracking - Channel Management - Click Tracking - Collaboration Tools - Contact Management - Content Management - Conversion Tracking - Customer Segmentation - Dashboard - Email Management - Email Tracking - Event Triggered Actions - For Insurance Industry - Interaction Tracking - Landing Pages/Web Forms - Lead Generation - Lead Management - Marketing Automation - Mass Texting - Mobile Optimization - Multi-Account Management - Multi-Campaign - Multi-Channel Campaigns - Performance Metrics - Pre-built Templates - Real Time Editing - Real-Time Analytics - Real-Time Notifications - Recommendations - Responsive Web Design - Sales Pipeline Management - Scheduled Messaging - Simple Mail Transfer Protocol (SMTP) - Social Media Integration - Subscriber Management - Team Management - Website Analytics - Website Personalization ... and 49 more features ## Integrations (210 total) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients ... and 195 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) - [Marketing Automation Software](https://www.capterra.com.au/directory/6/marketing-automation/software) - [CRM Software](https://www.capterra.com.au/directory/2/customer-relationship-management/software) - [Campaign Management Software](https://www.capterra.com.au/directory/30012/campaign-management/software) - [Social Media Marketing Tools](https://www.capterra.com.au/directory/30781/social-media-marketing/software) ## Alternatives 1. [Constant Contact](https://www.capterra.com.au/software/31898/constant-contact) — 4.3/5 (2912 reviews) 2. [HubSpot Marketing Hub](https://www.capterra.com.au/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews) 3. [Brevo](https://www.capterra.com.au/software/132996/brevo) — 4.6/5 (3408 reviews) 4. [ActiveCampaign](https://www.capterra.com.au/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [MailerLite](https://www.capterra.com.au/software/136603/mailerlite) — 4.7/5 (2256 reviews) ## Reviews ### "Loving how easy it is to use Mailchimp\!\! Highly recommend\!\!" — 5.0/5 > **Christine** | *14 August 2025* | Professional Training & Coaching | Recommendation rating: 10.0/10 > > **Pros**: It has made my communication with my database so much easier and I can use it to market and promote my workshops, programs and masterclasses > > **Cons**: I really can't find any fault with mailchimp. I have used it for years and love how easy it is to use. The only thing is it can be a bit costly the more contacts you have but it's worth it to me. > > I have used Mailchimp for years now for my coaching business and I am extremely happy. It is the only service I recommend to my clients to help them connect with their database. And I love how easy it is to create landing pages for my lead magnets\! A+++++ ----- ### "Mailchimp: EDM's made easy\!" — 4.0/5 > **Will** | *19 January 2026* | Events Services | Recommendation rating: 9.0/10 > > **Pros**: Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities. The UI is very easy to follow, clean and everything is grouped together in a way that makes sense. The ability to schedule the emails has been a game-changer for weekend deadlines and when things fall on holidays. > > **Cons**: The ability to save a copy of audience data before deleting audiences could be slightly faster and easier to do; it feels like it takes a while to do this, especially when you have 50+ audiences. We are also experience some issues with the button shapes not always saving when sending an EDM. > > Overall, Mailchimp is a fantastic EDM software with plenty of options for being creative, but also has premade templates to make the process of making a campaign easy and quick. Whilst it does have some cons, its pros outshine them\! ----- ### "A good email campaign tool that does require ongoing maintenance" — 4.0/5 > **Zane** | *13 February 2026* | Nonprofit Organization Management | Recommendation rating: 7.0/10 > > **Pros**: The drag-and-drop builder makes it easy to create professional-looking campaigns quickly and makes it very efficient to create newsletters and event promotions. The overall user interface is very easy to use and the reporting features allow for easy tracking of individual campaigns and overall performance. > > **Cons**: We found that if you did not set up audience lists correctly from the very start it became quite difficult to manage and maintain them. This is very important as we found that without a decent amount of maintenance our emails were being marked as spam or rejected by mail servers > > Our overall experience with Mailchimp has been positive. It has served as a reliable platform for managing member communications, event promotions, newsletters, and broader marketing campaigns. The interface is user-friendly, campaign creation is straightforward, and reporting provides useful insights into engagement metrics. Despite some issues with emails being blocked and difficulties managing audiences the experience has been positive and we are exploring utilising the functionality to connect it to Salesforce ----- ### "Reliable and effective" — 4.0/5 > **Verified Reviewer** | *11 August 2025* | Sports | Recommendation rating: 8.0/10 > > **Pros**: Easy to use. Good design options for newsletters, etc. An effective and quick distributor of email to lists. Segmentation has improved over the years and tags are an effective way to narrow target audiences. Scheduling of emails works well and cleans inoperative email addresses. Allows multiple users on same account. > > **Cons**: Mailchimp doesn't seem to like some generic email addresses. It can get a bit pricey when the list size increases without proper curation. Would like connectivity with more programs, but I guess that's up to those programs. > > Very good. Our readers enjoy the presentation, which is critical. I have looked at other platforms but stick with it because of its reliability. ----- ### "Simple and Easy to Use." — 3.0/5 > **Ethan** | *2 September 2025* | Hospitality | Recommendation rating: 5.0/10 > > **Pros**: Mailchimp is simple and easy to use, making email marketing effortless, intuitive, and effective for everyone. > > **Cons**: Can't make the marketing design platform on the site back then when I was using it in 2020. I used another site to create a platform code for email marketing and put them on mailchimp. > > For people who lack marketing knowledge and design sense, I don't think this is a great tool to use. ----- Page: 1 / 704\ Next: [Next page](https://www.capterra.com.au/software/110228/mailchimp?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/110228/mailchimp) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data