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What Is Dealertrack DMS?

Dealertrack DMS is the end-to-end software solution that streamlines operations. Finding efficiencies in internal operations is more important than ever. Dealertrack DMS is the easiest-to-use management solution in the business. Find new ways to cut costs in financials, HR and compliance to be more profitable overall.

Who Uses Dealertrack DMS?

Web-based auto-dealer solution for franchised automotive dealerships which helps optimize operational efficiencies, drive smarter business decisions, improve flexibility to meet unique needs and more.

Dealertrack DMS Software - 1
Dealertrack DMS Software - 2

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Reviews of Dealertrack DMS

Average score

Overall
4.4
Ease of Use
4.2
Customer Service
4.3
Features
4.3
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Lisa
Lisa
Finance Manager in US
Verified LinkedIn User
Automotive, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Dealertrack keeps our F&I process streamlined

5.0 4 years ago

Comments: I use Dealertrack daily to submit loan applications for funding. It's simple to apply to multiple lenders simultaneously and track status no matter where we are in the funding process. The copy and resubmit option is exceptionally helpful for clients who are not sure what route to take.

Pros:

I love that Dealertrack is user friendly. I can sort by current applications, contracts in transit and user.

Cons:

There have not been any features that I have had issues with when using Dealertrack software so far.

Verified Reviewer
Verified LinkedIn User
Automotive, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Customizable and Easy to use

5.0 6 years ago

Pros:

Very diverse DMS for the money. Switched from one of the other big three to Dealertrack and after we got our feet wet, you couldn’t make anyone go back.

Cons:

Need to ensure you take this rare time to start fresh and clean up your accounting and processes. No sense in bringing the old ways to the new set up (and typically you don’t switch a DMS often). We, unfortunately, did not do our due diligence and the implementation folks are going to do what you ask- which was foolish on our part. Because of that we had a few months after where it was not as smooth as I would have liked

Verified Reviewer
Verified LinkedIn User
Automotive, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

When it works it is acceptable.

3.0 6 years ago

Pros:

When it is up and running it is useful and would be great, the idea of what it can do is exactly what you would want. If I want to see the service history from the last year I couldn't get all the information I needed. Not sure if this is because we didn't have the software integrated correctly or what.

Cons:

Had problems logging on in the morning when I first got to work. The Vin scanner doesn't always read on the first try, have to scan and scan to get it to read. The mobile application just didn't work fast enough. I often had to go back to my desk to get all the data I needed and by then it was too late to capitalized on the initial interaction with the customer.

Verified Reviewer
Verified LinkedIn User
Automotive, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Dealer Track - Affordable DMS solution

4.0 6 years ago

Comments: Overall, it is not as good as some, yet still better than others. It tends to be one of the better affordable DMS available.

Pros:

>Overall Cost is the normal variable in choosing the DealerTrack DMS *Cheaper Dealer solution than either CDK or Reynolds &Reynolds >Some Aspects of the DMS can be Automated even though the overall solution is FTP based. >Navigation is not too intensive >Able to set up Auto run extractions for provision to a CRM Solution >Setup of reporting and or File runs is normally easily accomplished >Offers In house Integration with Service App X-Time

Cons:

>Reporting is not as extensive as offered by other DMS providers >X-Time integration can be spotty at times >Limitations on the amount of Historical data that is maintained within the DMS, remaining Data is archived and is not as easily accessible. >System is not Live update for Automated reporting *Example: Automated reports set up today do not get recognized by the system as such until the nightly update occurs. >Seems to be fewer people available at a dealership that possess the proper admin access required for setting up reports or reviewing High end information.

Benjamin
Director Maintenance Operations in US
Verified LinkedIn User
Automotive, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Dealertrack DMS

5.0 6 years ago

Comments: I use this software daily to help keep the productivity at my company flowing. It allows us many great options to manage our operations. I would recommend this to those that are looking at the product for a complete solution.

Pros:

The software offers a true variety of options when it comes to daily operations. The team at Dealertrack is always on top of updates and communication and the system rarely if ever has any issues.

Cons:

There aren't many cons from my standpoint, it provides a tool to help get things done in an efficient manner. The only issue you may run into is when you have people setting up others accounts, they can either give too much or too little to the user in terms of options. I would advise training the HR or whomever you will have set the program up to be very specific to each persons roll in the company, again this is a user issue not the program itself

Verified Reviewer
Verified LinkedIn User
Automotive, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

DEALERTRACK

5.0 6 years ago

Pros:

DEALERTRACK IS VERY USER FRIENDLY AND I LIKE ALL THE REFERENCE MATERIAL AVAILABLE.

Cons:

I DO NOT LIKE THE FACT THAT IS SOME REPORTING YOU CAN'T REFERENCE TWO YEARS TOGETHER. YOU HAVE TO PRINT EACH YEAR SEPARATELY.

Tim
Tim
IT Manager/Systems Administrator in US
Verified LinkedIn User
Real Estate
Used the Software for: 1+ year
Reviewer Source

Overall decent software, but lacking in some areas

3.0 6 years ago

Pros:

At our dealership, the parts department and service department really like the software. Creating repair orders and parts tickets are pretty easy and straightforward. Customer support is also good when you need assistance. The vehicle sales side of things takes many more steps than it should, but it certainly gets the job done in the long run.

Cons:

As this is a cloud-based solution, there are occasional outages with the data center. When this happens, our entire business is impacted since it runs every aspect of it.

Jon
Jon
Sales & Marketing Director in US
Verified LinkedIn User
Automotive, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

The better choice.

5.0 5 years ago

Comments: Great software in addition to another that worked hand-in-hand together. Customer Service was outstanding with quick to be connected and superb service with focus on the customer.

Pros:

I used Dealertrack at a Ford Dealership as Service Writer and found it easy to operate and navigate.

Cons:

A glitch in the system prevented codes to be properly read. Found out later that it needed a software update, which fixed the problem.

Lee
District Manager in US
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Great software for all dealerships

5.0 6 years ago

Comments: Every support call when setting up a dealership has been painless and gets resolved quickly. Their support team follows up on projects to make sure they are completed on time.

Pros:

As an IT professional, I support many dealerships and they all run Dealertrack. Their customer support is top notch and any issues get resolved after one phone call.

Cons:

I do not have any cons for Dealertrack. The honestly are the best around

Verified Reviewer
Verified LinkedIn User
Retail, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Dealertrack

3.0 6 years ago

Pros:

Pretty easy to use and learn the software

Cons:

I hate that you have to take extra steps if you want multiple tabs open at once

cristian
finance manager in US
Automotive, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

great tool for financing

5.0 last year

Pros:

the integration with finance companies we use makes the pre-approval process easy for customers online and brings us more leads

Cons:

we have been on dealertrack since the beginning and have zero complaints

Patrick
Salesperson in US
Automotive, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Credit Apps

4.0 4 years ago

Comments: The overall benefit to it is that we have a secure local to save all the application instead of having to hunt down a recorded call.

Pros:

It makes it easier to receive the credit applications from clients digitally verses over the phone.

Cons:

The credit application form allows clients to leave out important information that’s needed for a credit decision from a bank which means we have to call and get the information. At that point we might as well just get the whole thing over the phone. Also, the number of users allowed access to the program causes problems for being able to pull the info late at night when the people are gone for the day.

Zack
Inventory Purchaser in US
Automotive, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Must have

5.0 3 years ago

Pros:

Easy of use. Organized. Easy to visually look at inventory. Feeds data to various websites with minimal hiccups and reliable.

Cons:

User interface is somewhat outdated and needs a fresh look. Easier ways to search for inventory.

Liz
HR in US
Automotive, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

User Friendly Business Softwarw

5.0 4 years ago

Comments: Amazing customer service and support. It is easy to get an real live person on the line to walk you through any issue. Overall, I am very pleased and glad my company chose Dealertrack.

Pros:

I love how diverse the functionality of Dealertrack, from tracking employee activity to streamlining processes this is a tremendously helpful tool

Cons:

Dealertrack has "married" with so many other systems, we have long term employees with multi-profiles as a result. It would be great if there was an automated process to merge the systems to create a better user experience as the platform expands.

Melissa
Sales and finance in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Best DMS I've Used!

5.0 3 years ago

Pros:

I love how easy Dealertrack DMS is for our used car lot. We use it daily to track our inventory and submit finance deals through outside lenders. The documents provided are very helpful for our business as well. Its very easy to learn!

Cons:

Nothing that I do not like about Dealertrack DMS

Britney
Digital Advertising in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Second Best of Lender Submission Platforms

4.0 5 years ago

Comments: Overall, it is an easy to use, And more importantly, easy to train platform. However, it lacks in the overall non pay-to-play capability in relation to it's peers.

Pros:

It is very easy to train employees to use and is esthetically appealing. Also, its integration with other products, specifically its DMS, is second to none.

Cons:

It is limited. You have to pay for everything. It has limited internal capabilities. Very expensive. No captive has partnered with them to mitigate said costs.

Tabitha
General Manager in US
Used the Software for: 2+ years
Reviewer Source

I love being able to have all my lenders in one place!

5.0 6 years ago

Comments: I couldn't imagine the F&I process without it!

Pros:

I love that Dealertrack integrates with my other DMS software and I can seamlessly send apps to all of my chosen lenders. Counter offers are made right there and all within minutes. It shortens the car buying process for customers and F&I.

Cons:

There is a little bit of a learning curve when you first start. But the staff is very helpful and will help you get the most out of the system.

John
General Sales Manager in US
Automotive, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

DealerTrack is a must!

5.0 5 years ago

Comments: Overall my experience with DealerTrack has been great!

Pros:

They consistently stay up to date and on top of their platform.

Cons:

Does not show ltv and other things while submitting like some competitors.

Mikelle
Cookie Decorator in US
Consumer Goods, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Didn't love, didn't hate it.

3.0 6 years ago

Comments: Overall it was alright. It wasn't terrible, but as a receptionist who does a lot of paperwork for a dealership, I would have appreciated an easier to navigate system.

Pros:

I used dealertrack as a receptionist for a car dealership for about a year. Once you know where everything is and what numbers and info to put where, it's a really easy program to use for a dealership needs. I was able to get fast and get salesmen and managers reports they needed very quickly!

Cons:

This program looks very dated. It's also almost impossible to find things on your own. I went through a couple days of training to learn how to navigate the software and for the next few weeks I had to reference cheat sheets I had made or ask questions.

Dustin
Operations Manager in US
Automotive, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Dont Do It

3.0 5 years ago

Comments: Choose something else, you will be glad you did.

Pros:

Widely used in Auto industry, same parent company as various other softwares important in the automotive sector.

Cons:

Very antiquated interface and apparently no intention to upgrade. Printer set up is like the davinci code. Customer support is terrible. Not designed for an independent dealer, only OEM's.

SHARON
Sales in US
Automotive, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

I use this everyday and it's great!

5.0 5 years ago

Comments: Keeps inventory and pricing up to date with little or no effort. It's a great product that we use everyday

Pros:

It's easy to use and keeps track of inventory and leads in a comprehensive manner. You can make as many quotes as you need.

Cons:

I wish the font and colors were darker because we have a hard time seeing the screen sometimes. Great product though.

Dan
owner in US
Automotive, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great company with great products and people

5.0 4 years ago

Comments: Free product that is simple to use. I use it for finance applications.

Pros:

The product caters around the auto industry in all ways. It's consistently getting better by the day.

Cons:

Certain software glitches with all the new additions they have been making. The problem is dealing with the IT support in India.

Michael
Porter in US
Automotive, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Very Helpful

5.0 4 years ago

Comments: Overall my experience with dealertrack dms has been super satisfactory, especially with the customer service side of things.

Pros:

Dealertrack DMS is very easy to use, as well has great helpful customer service as well as superior hospitality.

Cons:

Don't think I can think of any issues with the software due to its simplex.

Linda
Owner in US
Automotive, Self Employed
Used the Software for: 2+ years
Reviewer Source

easy to use

5.0 7 years ago

Comments: saves time. availability of finding new lenders

Pros:

it sends all the information needed to several financial institutions therefor saving us time and money.

Cons:

not all financial institutions are available or integrated with the software . Unable to fax credit applications

Paul
GM in US
Automotive, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Great product!

5.0 5 years ago

Comments: We live it at the dealership

Pros:

Easy of use. Simply and easy. I like it because it’s a self taught product.

Cons:

Nothing really negative to say. It’s a easy product to use.

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