--- description: Learn more about Similarweb price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Similarweb Cost & Reviews - Capterra Australia 2026 --- Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/30073/web-analytics/software) > [Similarweb](/software/148472/similarweb-pro) # Similarweb Canonical: https://www.capterra.com.au/software/148472/similarweb-pro Page: 1 / 11\ Next: [Next page](https://www.capterra.com.au/software/148472/similarweb-pro?page=2) > Similarweb is a software \& data company specializing in web \& app analytics, web traffic, competitive intelligence and performance. > > Verdict: Rated **4.6/5** by 251 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Similarweb? Serving over 6K customers from startups to Fortune 500s, Similarweb is the top choice of online companies that want to understand their industry, outperform their competitors, and convert more. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 251 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Similarweb - **Founded**: 2007 ## Commercial Context - **Starting Price**: USD 125.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Advanced and Enterprise plans. Free Demo: Available Contact SimilarWeb for more information or to setup a live demonstration. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) - **Supported Languages**: Chinese, Czech, Dutch, English, French, German, Italian, Japanese, Portuguese, Russian, Spanish, Swedish - **Available Countries**: Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, Netherlands, Singapore, South Korea, Spain, Taiwan, United Arab Emirates, United Kingdom, United States ## Features - Alerts/Notifications - Audit Management - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Tracking - Channel Management - Communication Management - Competitive Analysis - Contact Database - Contact Management - Conversion Tracking - Customer Experience Management - Customer Segmentation - Customizable Reports - Customizable Templates - Dashboard - Data Import/Export - Data Visualization - Engagement Tracking - Interaction Tracking - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Metadata Management - Monitoring - Multi-Campaign - Multi-Channel Data Collection - Multi-Channel Distribution - Multi-Channel Marketing - Multi-Language - Multiple Data Sources - Performance Metrics - Personalization - Portfolio Accounting - Publishing/Sharing - ROI Tracking - Real-Time Analytics - Reporting & Statistics - Reporting/Analytics - SEO Audit - SEO Management - Search/Filter - Time on Site Tracking - Visitor Tracking - Visual Analytics - Web Traffic Reporting - Website Analytics - Website Monitoring ... and 22 more features ## Integrations (7 total) - Amazon S3 - Google Analytics 360 - Google Sheets - HubSpot CRM - Salesforce Marketing Cloud - Salesforce Sales Cloud - Snowflake ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [Web Analytics Tools](https://www.capterra.com.au/directory/30073/web-analytics/software) ## Related Categories - [Web Analytics Tools](https://www.capterra.com.au/directory/30073/web-analytics/software) - [Artificial Intelligence (AI) Software](https://www.capterra.com.au/directory/30938/artificial-intelligence/software) - [Website Optimisation Tools](https://www.capterra.com.au/directory/31557/website-optimization-tools/software) - [PPC Software](https://www.capterra.com.au/directory/30967/ppc/software) - [Social Media Analytics Tools](https://www.capterra.com.au/directory/31655/social-media-analytics-tools/software) ## Alternatives 1. [Semrush](https://www.capterra.com.au/software/151962/semrush) — 4.6/5 (2316 reviews) 2. [Lucky Orange](https://www.capterra.com.au/software/150695/lucky-orange) — 4.7/5 (260 reviews) 3. [Screpy](https://www.capterra.com.au/software/209021/screpy) — 4.8/5 (236 reviews) 4. [Looker](https://www.capterra.com.au/software/169053/looker) — 4.5/5 (282 reviews) 5. [AccuRanker](https://www.capterra.com.au/software/149278/accuranker) — 4.9/5 (330 reviews) ## Reviews ### "Great analytics platform" — 4.0/5 > **Alyssa** | *25 June 2024* | Automotive | Recommendation rating: 9.0/10 > > **Pros**: I like how you can compare your brand with other competing brands in the market and get a real understanding of your competitive landscape while also being able to see how your brand is performing across key metrics > > **Cons**: I don't like how it doesn't track app or mobile which doesn't make the numbers a true representation > > It's a great, easy to use platform that provides updates on a monthly basis that is available straight away ----- ### "Excellent and quick source of data and visualization" — 5.0/5 > **Samantha** | *4 July 2024* | Retail | Recommendation rating: 9.0/10 > > **Pros**: Quick, easy, intuitive ways to find the data you need. Visualization tools make the data clear and easy to explain. > > **Cons**: Not really a con, but I know there are other capabilities in the tool I do not utilize. I can reach out to my rep, as my rep has offered countless times to help me with reports to solve my business problems, I just haven't met yet (so this is on me\!). But more broader trainings for each company (so a training for Amazon employees specifically) would be helpful\! ----- ### "Great way to get insights without cookies" — 5.0/5 > **Emily** | *3 July 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: The 'Similar Sites' section is great for suggestions on where we should be running our campaigns > > **Cons**: Not much really. It would be good to filter insights by country easily for each section. ----- ### "Must Have For Every Site" — 5.0/5 > **ANDREY** | *5 November 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: One of the most valuable softwares in my tool box for competitor analysis and helping rank my site. I am able to collect data quickly and pass it on to other members on my team. > > **Cons**: I can't really complain about anything, I have used similarweb for over 10 years now and use it for nearly every project. ----- ### "Similarweb is the leading industry market intelligence tool" — 5.0/5 > **Ben** | *9 September 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: By segmenting website traffic in Similarweb, we can now precisely measure website traffic to specific pages and folders across competitor domains. The new "All Traffic" view for marketing channel sources also allows us to determine which channel sources are driving traffic to the relevant page/folder being analysed. > > **Cons**: I genuinely can't think of anything I dislike about Similarweb. They're consistently innovating with new features, such as their AI Intelligence tools, which have provided us with valuable insights into our clients' competitors and enabled us to learn more about new categories in global markets as well. > > Similarweb is a market intelligence platform that provides meaningful insights to brands and agencies. Similarweb offers a number of key features including Search, Gen AI and Ad Intelligence, as well as website and app research. Similarweb enables us to provide our clients with detailed competitor benchmarking and understand the market landscape as well, both through the platform and their API offering, which is the most advanced API available compared to other relatable tools. ----- Page: 1 / 11\ Next: [Next page](https://www.capterra.com.au/software/148472/similarweb-pro?page=2) ## Links - [View on Capterra](https://www.capterra.com.au/software/148472/similarweb-pro) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | tr | | ----- ## Structured Data